Your department is under pressure to deliver leads to sales as fast as possible but your Web site can’t keep up. The forms on your site aren’t connected to your database so you have to manually enter each and every one. Instead of focusing on creating more marketing programs, you’re stuck dealing with time-consuming data entry processes. You’d also like visibility into the number of leads that have been generated, the lead sources, status and other key information to determine the effectiveness of your programs. But this is also a manual process and has to be manipulated in a spreadsheet to find any meaningful information.